John le Carré really nails what is at the heart of any great story; drama. By establishing conflict in a situation, the need to restore order and balance becomes the motivation for action. The unfolding story is the journey taken to make sense of the conflict, define the challenges, and undertake the transformation required to meet them.
The drama of organisational change can be scary, so people need to be clear what's at stake for them and their organisation. When change is complex and hard to grasp, a story can help people understand the connection between cause and affect, to make sense of what is going on around them, and think about what might happen to them. It can provide a lens through which they create shared meaning around what needs to change, and help clarify what actions they need to take ownership of.
When a story speaks to people's concerns and aspirations it can be compelling, affecting the way they think, feel, act and behave. It gives them the context they need to make sense of - and take responsibility for - their part in achieving it's outcomes.
We believe that a compelling story is one of the most important elements of a change programme – it helps employees make sense of what’s at stake and take ownership of the organisation’s journey by seeing themselves within it.