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11-13 Weston Street
London, SE1 3ER
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020 7199 7099

Supporting organisations to bridge the gap between strategy and action at moments of change, making sense and shaping conversations with Big Pictures.


How do you measure culture change?

julian burton


Evaluation can be one of the most challenging aspects of doing OD, often because it can be invisible to clients who are not present when we do our work.

The purpose of evaluation can be anything from calculating ROI to learning and development.

Either way, it involves rigorous scoping with clients right at the start of an intervention. We have found that asking these questions at the beginning of an OD intervention helps us both get a better grip on why we are doing it.

• What do I need to know/understand? (Why Am I evaluating?)

• What will I do with what I learn? (What is my intent?)

• How will I make changes based on what I learn? (What will I do?)

What’s your story about evaluating OD?