Meaning Inc. Book Review

Posted by Steve Whitla on February 12, 2009

Meaning Inc: What does it all mean? Meaning Inc came out about a year ago now, and is basically a manifesto from business psychology consultancy YSC. Although its stated author is YSC’s CEO Gurnek Bains, judging from the Acknowledgements it was very much a collaborative effort. The models and case studies (not to mention cover recommendations) are evidently drawn from client history. This isn’t problematic, although the content does sometimes... [Read More...]

Filed under Book Reviews, Latest articles · Tagged with Book Review, Connection, Corporate DNA, Culture, Employee brand, Employee engagement, Engagement, Gurnek Bains, Inside-out brand, invigorating purpose, meaning, Meaning Inc, YSC