PR Week Engaging Internal Comms 2010
New ‘Story of Engagement’ picture unveiled at the PR Week Internal Comms conference
Last week saw us taking a new Big Picture to the PR Week Engaging Internal Communications conference at the Grange City Hotel in Tower Hill. The new picture is a cityscape depicting what happens when organisations don’t pay attention to the 4 key drivers of employee engagement.
According to the MacLeod report on engagement, these are:
• Strategic narrative - a clear, compelling vision of where the business is going, why and what’s going to have to happen to get it there
• Engaging managers – people with the ability to communicate the strategic narrative in a way that engages, includes and motivates their people
• Employee voice – the willingess to give employees a voice and to seek, listen to and act on their feedback
• Living their values with integrity – leaders who ‘walk their talk’ by embodying the businesses values and who take responsibility for leading by example
Each of the four main buildings represents one of these key drivers and is filled with examples of what it’s like when these drivers aren’t in place. People running around without any clear idea of what’s going on; people asking for feedback then not listening to it… in short, a range of things familiar to anyone who’s ever worked in a large organisation.
It was an ambitious picture and great fun to make and our artists worked tirelessly to achieve such a striking result, with it’s dizzying perspective. It’s so convincing that people standing in front of the picture reported they felt like they were falling forward into the story.
Which, of course, is just how we like it!
